In today’s fast-evolving business landscape, sales has transformed from a simple exchange of talking and listening into a dynamic, 360-degree discipline that blends cutting-edge technology with personal interaction. Laurynas Pletkus, the visionary CEO and Co-Founder of ScaleTech, epitomizes this shift. Over the past decade, Laurynas has built a career that seamlessly combines innovation and expertise, co-founding two successful companies—ScaleTech and 88 Tech—which employ over 65 professionals and deliver tailored software and outsourcing solutions across Europe and the U.S.

Laurynas credits this success to his relentless pursuit of knowledge and adaptability. With a Bachelor’s degree in Political Science and International Relations from Vilnius University, additional studies at Sciences Po Lyon, and recent certifications in Digital Marketing from Turing College, he exemplifies the importance of continuous learning. His experiences provide a wealth of insights for sales professionals and entrepreneurs alike.

The Evolution of CRM Software

Reflecting on changes in CRM software, Laurynas emphasizes how these tools have evolved from standalone platforms to fully integrated ecosystems that drive business strategy. He highlights the seamless integration of CRM platforms like HubSpot and Pipedrive with marketing and sales tools. These integrations allow businesses to monitor every stage of the sales pipeline, from lead generation to closure.

One standout feature is the ability to integrate CRM systems with Google Tag Manager and advertising platforms, enabling precise tracking and analysis of lead sources. Additionally, advancements in CRM now incorporate calling services and sales funnel templates, turning these tools into one-stop solutions for business development.

The Tools Powering Modern Sales Teams

While there are many tools his team uses, Laurynas singles out Google’s product suite as indispensable. Combining Google Ads, Tag Manager, and GSuite, this suite empowers sales teams to generate, track, and convert leads efficiently. With the added power of Gemini AI, GSuite now assists in crafting personalized, brand-aligned emails, further streamlining communication with potential clients.

This comprehensive setup allows Scale3C to monitor web traffic, measure conversion rates, and refine lead journeys for optimal outcomes. By integrating automation and analytics, Laurynas ensures his team operates at peak efficiency while maintaining a human touch.

AI and the Future of Sales

AI tools are revolutionizing the sales process, enabling faster and more accurate communication. Laurynas points to innovative solutions like Gemini, ChatGPT, and SuchMuch.AI, which help sales teams craft multilingual communications, generate proposals, and create legally binding documents within hours. He particularly highlights the collaborative nature of SuchMuch.AI, a tool that streamlines document creation by involving multiple stakeholders in real time. This functionality is critical for meeting today’s demand for quick turnarounds in sales processes.

Bridging Offline and Online Sales

The gap between offline and online sales has narrowed, thanks to tools that allow for unified lead tracking across various touchpoints. Whether through QR codes at live events or CRM-integrated phone systems, technology enables sales teams to track and nurture leads seamlessly. Laurynas believes this integration is essential for adapting to modern business challenges, where leads can originate from diverse channels but require a unified approach to closure.

Advice for Aspiring Sales Professionals

Laurynas offers valuable advice to those entering the sales field: embrace both digital tools and personal connections. Modern sales professionals must be adept at automating lead generation while also excelling in physical interactions, such as conferences and face-to-face meetings. This dual expertise ensures resilience in an era of “digital sales exhaustion,” where over-reliance on automation can lead to diminishing returns.

His advice is clear—begin by mastering automation tools like CRMs, chatbots, and data scrapers to capture leads effectively. Then, refine your interpersonal skills to excel in physical environments. This balanced approach ensures success in today’s multifaceted sales landscape.

The Road Ahead

As the sales tech industry continues to innovate, leaders like Laurynas Pletkus are paving the way by embracing both technological advancements and the timeless value of personal connections. His insights underscore the importance of adaptability, continuous learning, and leveraging the right tools to thrive in a competitive market.

For more insights from Laurynas Pletkus, read the full interview on Techfinitive.